Helping You Achieve Your Dreams!

  . . . Helping You Achieve Your Dreams



Casting New Lives (CNL) was founded by Robert Lowe and Brinka Rauh. From our offices in Dallas, Texas we are able to service the entertainment needs of our clients anywhere in the United States and overseas. We provide confidential, personalized service for all of our clients and make ourselves available to them via several different avenues. As our client, when you call into Casting New Lives you will always speak with someone who is directly familiar with you. Because of our vast connections in the entertainment business, when you speak with us, you speak with many. When you work with us you will find that we are do-ers not just talkers as many are in this business. We pride ourselves in these differences from other organizations in this field. As event entertainment producers, promoters and publicists, our blended strengths provide the key to the success of our clients’ endeavors.


Casting New Lives is an organization promoting artists and events throughout USA. We are entertainment management, booking agents, publicists, producers and promoters.  In our 30 year history we have worked with some of the greatest talents in our business; Amy Grant, Vince Gill, Gordon Goodwin’s Big Phat Band, Tom Jones, Kenny Rogers, Maynard Ferguson, Arturo Sandoval, Cheryl Bentyne, just to name a few. Casting New Lives is “one stop shopping” for all of your career enhancement needs. Our mission is to further cultivate the entertainment field with both new and established talent that would reflect longevity in our clients’ career. We have recently relocated to the Greater Dallas, Texas area but our entertainment roots and contacts are still in Southern California.


RH singing patriotic event resized As management we will market you in the most cost effective ways possible and we will advise you on what we feel are appropriate career moves to help you attain your goals. No matter what capacity of our organization meets your needs, we will give it 100% of our efforts. As booking agents, we do not sit back and wait for the phone to ring, we actively pursue the gigs. As publicists, will handle your press releases; brand you in every way and keep your name visible in the eyes of the public. We utilize several different media outlets and the latest social media marketing techniques as well as procuring interviews with the press when appropriate. While we do not offer any career enhancement guarantees, we do promise to do our best.


Rob Lowe

Rob Lowe


Rob Lowe is an accomplished musician in his own right. Over the years he has toured with many well known musicians and has promoted and booked many “A” list talent acts for a variety of events. In his 30 years in the entertainment business, Rob has produced and promoted events from large festivals to small lecture series.


Brinka Rauh

Brinka Rauh


Brinka Rauh’s  exceptional talents in large theater production, and her marketing and public relations skills along with social media promotions have shown to be more than beneficial to all CNL clients. Combining Rob and Brinka’s unique talents creates a synergy that will benefit clients as well as sponsors.